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Prior to now, we’d devote hrs making sure e-mail looked as good in Outlook because they did in Gmail—and, going further back, in Lotus Notes! The visual making resources in the majority of ESPs were buggy and generated bloated HTML that was Completely ready for the net, but didn’t meet up with the unique constraints of electronic mail.
At the same time, accessibility is now a important consideration. Ensuring that everyone can acquire and understand your message, irrespective of any disabilities or assistive gadgets They could be using isn’t just fantastic follow, It really is an business typical.
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Defining your audience is important for advertising your publication, attracting subscribers, and deciding on the proper articles.
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